In January 2010 David Hufford, senior director of Xbox product management, said in a briefing at the Consumer Electronics Show 2010 in Las Vegas that there’s no need for an Xbox 720 yet. To quote: “I think it’s important to say that the Xbox 360 is the console of the long future for us. There is no need to launch a new console, because we’re able to give this console new life either with software upgrades or hardware upgrades like Project Natal. The Xbox 360 was designed for a long life, and I don’t even know if we’re at the midpoint yet.”
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"Whatever the PS4 looks like, the final question to be asked is: when will it launch? Sony's Kaz Hirai has already given us a hint: "If you look at the history of the way we've managed our console business," he said, "we always try to hit a 10-year life cycle "