A Help szerint: "Tick the box and click the "Send this order as a Gift" button if you do not want us to list the monetary value of the goods on the receipt which is sent with your order. This could be because you do not want the recipient to know the cost of the order, for example if it is a gift."
Ha EU-n kívülrõl jönne, jól jönne a VÁM és az ÁFA ellen, de mivel UK-ban székelnek, ezért ez felesleges :)