Meg egy dolog amiben nagyon eros az Apple, megpedig a markahuseg es a vasarloi elegedettseg:
"The majority of US iPhone 5 sales, 62%, have come from existing Apple owners upgrading to the new device, although Apple has also benefitted from people switching from Android devices (13%), people switching from BlackBerry devices (6%) and a small number of first time smartphone owners.
Sunnebo comments: “Apple has always managed to maintain loyalty levels far above the competition, and this has clearly played a part in driving sales of its new device. An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade." - http://www.kantarworldpanel.com/Global/News/Soaring-iPhone-5-sales-in-US-knock-Android-into-second-place
"Overall Apple (AAPL) earned a customer satisfaction score of five out of five, while no other manufacturer’s smartphones even topped three out of five." - http://bgr.com/2012/09/07/iphone-customer-satisfaction-bests-rivals-jd-power/
Ugyanez megfigyelheto az OSX szegmensben is:
"Apple customers are more satisfied than any other PC customers, as they rated their experience with Apple computers at an 86 on a 100-point scale. For perspective, consider that Dell (DELL) was the only other PC manufacturer to even score above 80 in the survey as HP (HPQ), Acer and Toshiba (TOSBF) all scored 79 or below." - http://bgr.com/2012/09/18/apple-computers-top-acsi-survey/