Hot news! ✔ We're thrilled to announce TAG Heuer as the official timing partner of the WTCC. #DontCrackUnderPressure
“We are super-happy that we have helped TAG Heuer go back to being a timekeeper in an international motorsport championship,” said François Ribeiro, Head of Eurosport Events, the WTCC promoter. “It’s a brand with an unparalleled heritage in motorsport and timekeeping in particular. After a one-year technical partnership with TAG Heuer we’re delighted to bring the company on board as an Official Series Sponsor. Eurosport Events is not just the promoter of the WTCC, we’re a media group with storytelling and emotion are firmly entrenched in our DNA, making the association with TAG Heuer under the #dontcrackunderpressure campaign such a good fit.”
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